Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year.…
When it comes to SEO nowadays, content is everything. Google’s aim is to provide searchers with the most relevant answers to their questions, and that means that if you want to rank, you have to be producing content that answers…
GUESTS & RESOURCES Episode Overview: SEO and content marketing consultant at Searchmetrics, Tom Wells, and Ben wrap up their conversation about the changes in SEO data sources. There is a fine balance to making larger perspectives out of big data…
GUESTS & RESOURCES Episode Overview: Tom Wells, SEO and content marketing consultant at Searchmetrics, and Ben continue their conversation about the changes in SEO data sources. Though platforms like WordPress and Wix are practical, they may not be user-friendly in…
GUESTS & RESOURCES Episode Overview: Tom Wells, SEO and content marketing consultant at Searchmetrics, joins Ben to discuss changes in SEO data sources. We are continuously confronted with technological developments in optimizing websites. Tom and Ben dive into why web…
Social media platforms are full of content; threads, text posts, polls, static images, and more, making it even more challenging for marketers to set their posts apart. In this case, you need more than an appealing type of content to…
Suraj Lalchandani Suraj’s background combines 15 years of experience in business intelligence, big data, retail, eCommerce, and quality assurance. As the Product Manager at seoClarity, Suraj is focused on Clarity Audits, seoClarity’s site audit technology. His favorite part of working…
As marketers we all know that SEO important. Afterall, if done right it can see a 14.6% conversion rate. But when you’re dealing with management who are lacking even the most basic knowledge of marketing, how do you explain the…
GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to chat about building an SEO tool specifically to support podcasters in picking out titles. Jordan and Ben share their takes on vertical search…
Postcards from China – Journey to the West Why should companies and marketers target the difficult Chinese market directly when other Asian countries also have plenty of potential customers? China is one of the few countries in the world where…
