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RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year.…

How to Audit Localized Versions of Your Page

Suraj Lalchandani Suraj’s background combines 15 years of experience in business intelligence, big data, retail, eCommerce, and quality assurance. As the Product Manager at seoClarity, Suraj is focused on Clarity Audits, seoClarity’s site audit technology. His favorite part of working…

How to Get Buy-in For Your SEO Budget

As marketers we all know that SEO important. Afterall, if done right it can see a 14.6% conversion rate. But when you’re dealing with management who are lacking even the most basic knowledge of marketing, how do you explain the…

The Online Market in India

Postcards from China – Journey to the West Why should companies and marketers target the difficult Chinese market directly when other Asian countries also have plenty of potential customers? China is one of the few countries in the world where…