The better a business knows their prospects and customers, the more likely they are to be able to generate additional leads, close sales, and generate revenue. The rapid development of new technology has made this easier than ever, giving teams…
In 2021, unique mobile internet users numbered 4.32 billion, meaning more than 90% of the global internet population uses a mobile device to go online. Mobile devices include smartphones or tablets that can connect to the internet. With more than…
On-page SEO is just as important as creating content. If you are creating content and not optimizing it then you are basically writing books, and instead of putting them in the library, you are locking them away somewhere far. Nobody…
Buzzwords like “content marketing” and “storytelling” aren’t new. But as consumers evolve how they like to engage, interact with, and hear from brands, marketing teams are having to pivot their approach. Storytelling is a great way to enhance your brand,…
Conversational marketing is the ability to have 1:1 interactions in real time across multiple channels with prospects and customers. It allows for businesses to generate and nurture relationships, improve the online customer experience, and support consumers through the funnel from…
With more than 4 billion people using social media and spending an average of 144 minutes per day on social media apps, these channels can be an extremely effective way to increase brand awareness, generate leads, and engage existing customers.…
Video marketing can no longer be just a small piece of your overall digital marketing plan. Now, it must be central to your outreach and retention efforts. Video marketing can boost engagement, increase sales, and offer a return on investment…
Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests, and expect accurate answers to their questions and information that…
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new data inputs, and perform human-like tasks, while relying on deep learning and other technologies to optimize over time. It sounds complex, but AI is rapidly giving…
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes states that of business respondents, 49% say that analytics helps…
