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Google November 2021 Local Search Update

On 16 December 2021, Google announced on Twitter that the November 2021 Local Search Update had been completed. According to Google Search Central, the update started on 30 November 2021, and finished on 8 December 2021. Google have been busy “rebalancing” a variety of factors they…

Why Refreshing Existing Content is Still Necessary

The battle for high search rankings is increasingly competitive. With a growing number of websites in every niche, businesses need smart strategies to stay ahead of their peers.  Refreshing old content is a commonly-overlooked tactic that can boost SEO. For…