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Competitive Research — Cassie Dell // Searchmetrics

GUESTS & RESOURCES Episode Overview: Cassie Dell, senior SEO client success manager at Searchmetrics, gives advice on the kind of research that goes into outranking your rivals. Today, Cassie and Ben talk about assessing your competition to come out on…

Topic Intent — Cassie Dell // Searchmetrics

GUESTS & RESOURCES Episode Overview: Cassie Dell, senior SEO client success manager at Searchmetrics, is back to continue the conversation on content strategy. When building content around your keywords, you need to make sure it responds to the intention of…

Trending Versus Evergreen — Cassie Dell // Searchmetrics

GUESTS & RESOURCES Episode Overview: On the second installment of the Content Strategy Week, Cassie Dell, senior SEO client success manager at Searchmetrics, continues the content conversation. Cassie gives tips on balancing your focus between trending content and evergreen content.…

RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year.…