One of the biggest challenge’s businesses face is understanding the benefits of internet marketing and how to incorporate them into their monthly campaigns. Each platform and service provides different advantages but they have to be handled in a delicate way as the time of the year, budget, content, type of business and so forth can all play a major role into whether or not you see short or long-term success. It begins with understanding that your business is different and therefore, has to market differently than others. Let’s break down the benefits you need to be aware of and how to utilize them the most:
Organic Web Presence
Organic traffic or SEO coverts higher than paid traffic and that’s a fact nearly any advertising company will tell you. Why? Because whenever a consumer finds you organically, it means they are in need of the service or products you provide and you are giving them exactly what they want. So, each click has a better chance of turning into a sale than paid campaigns. For instance, our page SEO Boca Raton has generated us over 100k in revenue this year.
Cost-effective Ways To Reach Valued Consumers Online
Sometimes consumers aren’t looking and have to be motivated to respond. Whether it’s social media, email marketing or another option, you can reach consumer online for a fraction of the price that other options would cost including television and radio.
Whenever you setup your web presence correctly and through Google, you are going to be found. These campaigns do not get turned off just because you stop paying. The same goes with building social media followers or a strong email list. Those are assets that you can utilize and not have to worry about losing after years of advertising.
Building A Following & Staying In Contact With Them
Again, building a following via social media and email lists is great because it converts higher and you can affordably reach the audience with updates on new promotions and so forth. Running a giveaway on social media is a great opportunity as well because you will be able to capture those email addresses from a targeted audience and reach them over and over again.
The more you take advantage of the benefits of internet marketing, the more you are going to see long-term options become available. Yes, there are short-term options that will generate fast traffic to your site but investing in the long-term options will bring you more value of a period of time and consistently bring in consumers each month.
If you have strong competition if your field, make sure that you are investing in multiple marketing channels on the internet, not only for the additional benefits, but to ensure that you have a long-lasting online presence that allows you to reach the right consumers at the right time.
George Kocher is a data driven leader with experience building and managing high performance sales and marketing teams. George graduated from Cornell University with a degree in Economica and Management. He went on to work In Investment Banking and Private Equity where he was in charge of growth marketing. He now advises companies on growth and SEO.