Common misconceptions about Baidu – Marcus Pentzek // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Welcome to the China series on the Voices of Search Podcast with guest speaker Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether its the right move for your organisation, how the market differs and all you need to know about Baidu, China’s biggest search engine.

Our guest speaker for this series is Searchmetrics’ Chief SEO Consultant, Marcus Pentzek. A specialist in international SEO, Marcus spend a significant time in China and had an in-depth knowledge of SEO for China and the benefits and challenges of expanding a business into the region.

In our final episode about online marketing in China, Marcus explains how Baidu is sometimes misunderstood, from establishing domains, the differing value of meta descriptions and backlinks on the platform, and best practice for publishing content that will be ranked on the search engine.

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