Digital marketing for local businesses presents plenty of unique and difficult challenges. One of the most common examples is trying to compete with larger brands. Most companies will have bigger competitors, and in many cases, competitors with a regional or national brand that is well known and dominates the field. Does that mean you should give up on the hope that digital marketing can generate interest and sales for you? No, it simply means you have to be more creative and think in a different way than the competition in Boca Raton.
Digital Marketing Evens The Playing Field For Local Businesses
It doesn’t matter what industry you are in, consumers love to share their experience on review sites. It doesn’t matter how big a competitor is, whenever a consumer researches the local businesses that can offer them the service or products they are looking for, they will compare reviews and see which company stands out for delivering great quality.
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Show Me The Content!
Content is King in digital marketing, not budget. Yes, a big budget will give you the ability to reach more consumers, more often. However, it does not substitute for great content and that includes images, videos, blogs, emails and more. Social media sites, search engines, video streaming channels and emails allow you to introduce your brand in a creative and professional way, grabbing the attention of the consumer and getting them interested in your promotion or information. Studies show that campaigns with high-quality content tend to perform 42% better than those with just average content.
Get Back To Your SEO and Google Roots
Over 15 years ago, it didn’t matter what you sold online, if you were on the top page of Google, you were going to see sales. While things have changed throughout the world wide web, the fact is that Google still offers some of the highest conversion rates in the game and you cannot afford to ignore it. It doesn’t matter what you sell, a strong SEO presence can improve your online reputation, giving consumers more trust in your brand and increasing the chances of a conversion when they research your company and decide whether or not to buy from you.
Social Engagement Is Great And So Are It’s Advantages
2020 has seen a major increase in social media engagement and it’s not going to slow down anytime soon. Facebook, Instagram, LinkedIn and even Twitter have seen major increases in user activity and engagement. Engagement not only includes likes and shares but appointment scheduling and even form fills, giving Boca Raton companies an opportunity to capture important data and build a following with cost-effective ways to regularly reach consumers with their content.
By capturing a consumer email, you no longer have to rely on paid campaigns to educate them about a new promotion. The stronger a company’s online database, the stronger their marketing efforts are.
The competition in your industry may be high, but that also gives you an advantage of learning how best to reach consumers and establish an online presence. You will not be able to see long-term success without beginning the work that generates those types of results. Paid campaigns will generate immediate traffic but organic efforts like SEO and content creation, along with a strong website and campaign to capture consumer data, will be the ideal way to maximize the potential seen in digital marketing for local businesses.
George Kocher is a data driven leader with experience building and managing high performance sales and marketing teams. George graduated from Cornell University with a degree in Economica and Management. He went on to work In Investment Banking and Private Equity where he was in charge of growth marketing. He now advises companies on growth and SEO.