How How-to Differs Between Industries. Investing Content Is Not the Same as Rock Climbing Content — Boris Wartenberg // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Boris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. Your how-to content answers your audience’s questions and needs. As all industries are in search of distinct solutions, it is bound to differ between industries. Today, Boris and Ben discuss how to create industry-specific how-to content.


Want to make sure your content matches search intent? Read our blogpost on how to use Searchmetrics Content Analysis to repurpose your content!

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