Search Engine Optimization (SEO) is one of the most effective digital marketing strategies to initiate and enhance an economic activity on a digital economic platform. SEO is a method by which the ranking of a website is improved; it is the use of relevant keywords and phrases which can bring in the target audience to the concerned website. Thus, promoting the website and its ranking by engaging potential clients.
Types of digital marketing strategies
There are many digital marketing strategies. However, the most effective ones are the following:
- Search Engine Optimization (SEO)
- Social media marketing
- Content marketing
- Pay-per-click (PPC) advertising
- Video marketing
Why SEO is a digital marketing strategy?
Now that we know what SEO is basically a search engine marketing, and the major types of digital marketing strategies, we will discuss why SEO holds more relevance than the other marketing techniques.
Out of the 7.83 billion world’s population, 4.66 billion people are internet users. Each one these have their own needs and wants. So if you are a service provider, there are chances that most of them will be your potential clients at some point in their lives. Therefore, it is important that you understand the need to find them by ranking higher through an SEO strategy before they find someone else. The more your website ranks higher the more easily will they find you and thus uplift your revenues.
Less than 10% of internet users advance to the next page on search engines. This fact itself substantiates the need for a website to rank higher, be more relevant, and be more easily approachable to the users. To be at the top of the line a website must, therefore, reach the first page on search engine results. This can be possible if the website is SEO optimized with appropriate keywords and phrases.
More than 30% of internet users click on the first result while searching on a search engine. So, even if you have the right thing for the right searcher but if you are out of their sight then you are out of their mind.
Moreover, SEO is extremely effective because it can work in congruence with other digital marketing strategies. It has the ability to supplement the pay-per-click (PPC) strategy flawlessly. In addition to this, it also paves a path to the application of other strategies in the future; such as social media marketing and content marketing. Thus, SEO is effective in this way as it can create the perfect economic recipe by amalgamating with other strategies.
Last but not least, SEO is a very affordable option to increase the ranking of websites and enhance the target audience; hence, earning more revenues for the company.
From the above discussion, it can fairly be concluded the SEO is an effective digital marketing strategy. With the ever-growing number of internet users, that is, 640000 every day, the digital economy is gaining pace in an unprecedented manner. The natural corollary of this is the ever-increasing digital market competition. Thus, it is vital for a digital company to have an SEO website. My Social Interests is just the right platform that provides organic digital marketing services (SEO). Let My Social Interests help you with the optimization of your website so that you can generate more revenues and uplift your company with digital marketing.