SEO Stakeholder Alignment – Tyson Stockton // Searchmetrics


Episode Overview:

Welcome to SEO Reporting Week on The Voices of Search Podcast.

This 5-part series covers everything you need to know about how to evaluate and communicate your SEO performance.

Tyson Stockton, Vice-President of Services at Searchmetrics, joins Voices of Search host Benjamin Shapiro to discuss the importance of evangelizing and reporting SEO in your organization.

When SEO is one of the least understood marketing channels Reporting Week, concluding our Reporting Week, Tyson explains how to get support and acknowledgement of your efforts, the need for aligning your reporting to the rest of the business and effectively communicating your results in a language stakeholders can understand.

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