Digital marketing is the way in which a brand connects with and influences habits of potential and existing customers. It is a core part of operating any business, regardless of size or industry. Digital marketing brings a brand’s advertising materials to the internet, apps, and social media – some of the main places people spend their time. The same way businesses once focused their efforts on generating print advertisements or radio and TV commercials because those were the places engagement happened, digital marketing seeks to forge natural connections and allow businesses to better reach and serve customers. Digital marketing seeks to transform the scope of that reach in order to help businesses build into the future.
The Four Components of Digital Marketing
Search engine optimization (SEO) is at its core an effort to strategically place keywords throughout your web content in order to attract new business. Search engine users tend to use certain keywords or phrases when seeking out products, information, and services. A digital marketing agency will conduct extensive keyword research and build these keywords into your website, increasing the chances of your target audience finding your website when they go to make a search. Your marketing team will also do things like SEO audits, in which they will identify any issues that might be preventing your site from ranking on search engines, as well as optimize existing content and include META descriptions and internal links, as well as seek out opportunities for inbound links. All of these things help attract traffic to your site. SEO is critical to advertising in the digital space. Otherwise, it can be difficult for potential customers to find your products via search engines like Google, which sees 5.6 billion searches per day.
A paid advertising campaign is a critical part of what a digital marketing company does, in conjunction with organic searches encouraged by SEO. It can be difficult to know what the best ad space to buy is and how to manage it, so a digital marketing service can handle all of that for you. There are certain types of paid advertising that are more lucrative than others depending on factors like geographic location and target audience. It is especially important that your ads are being seen by the people to whom you are trying to sell when you are paying for the ad space. Certain demographics spend more time on specific social media platforms than others. A digital marketing agency might create a campaign for your business through one of the following services:
They might also conduct audits of existing ad campaigns to see what has yielded results in the past and maintain ongoing keyword monitoring and A/B testing, which is a method of comparing two versions of an ad to find out which performs better. Paid advertising offers measurable results that allow marketers to determine which ads are performing best and develop their strategy further based on this information.
Connecting with customers through social media is a powerful method of staying engaged. There are more than 420 billion active social media users across the globe. People spend about 2 hours and 25 minutes on social networks and messaging per day, and 54% of users research products on social media. People spend a lot of time scrolling through their Instagram and Facebook feeds, making it a great opportunity for advertising. A digital marketing firm will create and manage social media accounts for your business which share useful content related to your industry and encourage followers to comment and engage. This works to build an image for your brand that is relatable, friendly, and recognizable. Your social media profiles can also be used to circulate information about your services or products or to let followers know about sales and promotions in addition to news and updates about your business. This information reaches users quickly and gives them the ability to interact with your brand anytime, anywhere.
A digital marketing team will generate content on behalf of your brand that establishes authority and drive website traffic. Setting up a blog and updating it regularly is a great opportunity to use keywords and phrases and improve SEO. This will attract more potential customers. Google also uses a set of guidelines to determine which websites should be promoted during a search. The search engine gives priority to sites that demonstrate expertise, authoritativeness, and trustworthiness. Well-researched content is a key part of ensuring your website demonstrates these qualities on behalf of your brand. A digital marketing professional will create copy and content for your website and blog that reports accurate statistics, demonstrates your credentials in your field, and includes up-to-date information, making your website a resource. They may also include infographics, videos, email ads, and other materials according to your objectives.
What Problems Can a Digital Marketing Agency Help Solve?
A digital marketing team is equipped to help solve any problems your business might be encountering. This might relate to reaching new customers, retaining current ones, or communicating. The goal of digital marketing is to forge a human connection in a digital space, which can be a challenge. A social media presence and website that reflects positively on your brand, expresses your values and personality, communicates the things you care about and allows you to connect quickly and seamlessly with customers is a part of retaining the element of marketing that involves interpersonal connection in the digital space. An agency can help target the specific issue your business is encountering. They can build a campaign with the fixed goal of addressing that issue and making sure it does not reoccur.
Which Marketing Efforts Does My Business Need?
No two businesses are exactly alike. Therefore, no two marketing strategies should be exactly alike. A digital marketing agency will use analytics to determine which of the four main marketing methods are working more effectively for your business than others. This way, you are getting the best return on your investment (ROI).
Why is Digital Marketing Important?
Digital marketing is important because more and more people are using the internet to find the things they need. In 2021, it is expected that 2.14 billion people worldwide will purchase goods and services online. It is no secret that consumers are turning to apps and eCommerce stores with increasing frequency. Businesses that want to compete must, therefore, adapt to remain competitive within their markets. Digital marketing has a myriad of benefits for businesses. It can help grow their reach from local to national to international, depending on individual objectives. It is a critical part of connecting with customers moving into the future.
How Can a Digital Marketing Agency Help?
A digital marketing firm can work with you to determine your goals and create a plan for achieving them. For example, a small business owner may want to start selling online, but is unsure of how to approach the shift to digital. A marketing team can help by building from the ground up. They’ll start with a search engine-optimized website that will draw in new customers through search engine results pages. They will also start a social media campaign through which existing customers can engage and keep up with news, promotions and updates. Whatever your company needs to grow and adapt in the digital space, a digital marketing firm can provide.
If you are looking to partner with a digital marketing firm or simply have questions about how to get started, contact Dragonfly Digital Marketing. We can discuss your specific marketing needs and develop an achievable plan for increasing website traffic, improving sales, growing engagement, and anything else you might want to achieve. Call 800-636-0347 today.