Whenever you are trying to figure out what does web design usually cost, you need to keep in mind that business owners have different needs, especially when it comes to Web Design. It’s hard to determine a fair price for website design, whether it’s a complete build, major upgrades, additions to the site or simply managing it. The type of site also has a lot to do with it as there’s a big difference in price between custom HTML and WordPress or a drag and drop builder like Wix or Weebly. In order to give you a better understanding of what a reliable company should cost, let’s look at some of the options available.
The most commonly used site option in the United States and perhaps the world, WordPress is very popular for its simplicity and the fact that you can make several changes to it as needed including updating blogs, images and more. These sites are extremely well liked by google, easy to custimize and currently considered to be the gold standard. You can also do nearly anything to it including sell products, get people to sign up for a contest, add pixels to individual pages, and focus on SEO and other organic marketing efforts. Most web design companies are familiar with the platform as well.
WordPress Design Cost Medium
WordPress Maintenance Cost: High
WordPress Functionality: High
The only downside to WordPress websites is that plugins, hosting and themes constantly need to be checked. A good WordPress developer will update the site almost on a daily basis. Otherwise, these sites can be hacked or break from bad plugins.
Custom HTML Cost
If you want to utilize some unique and custom types of programs and coding, then you need a designer who knows how to code like a mad man. This form of site is great as far as being compatible with everything you are trying to do. The challenge here is that you have to make sure that you have someone familiar with coding manage it. It’s also a site that can be very secure and protect important data.
Custom HTML Cost: High
Custom HTML Maintenance: Medium (can be very high if changes need to be made
Custom HTML Functionality: High
Drag And Drop Builder Cost
For those who are not familiar with how to build their own site and do not want to spend a lot of money, Wix is one of the best and most user-friendly platforms out there. However, that doesn’t mean it’s perfect. It’s very difficult to market a site on this platform via SEO and other organic efforts and it’s actually been known to not come up under its own company name as well. If you are going to go with one, we always recommend weebly because the websites are lighter, faster and have less code to bog down search engines than wix or squarespace.
- Drag And Drop Web Design Cost: Low
- Drag And Drop Maintenance High (High monthly platform fees
- Drag and drop functionality: Low
One of the fastest growing web design platforms in the world, Shopify is a favorite among many business owners because of its simplicity and ability to add an entire online store faster than almost any other platform. Combined with a great customer service staff, you can build an online shop with thousands of products and market on Facebook and Instagram in ways that other sites do not allow.
Shopify Web Development Cost: Low
Shopify Maintenance: High (high platform fees)
If you are considering buying a new website and you want to find a company to build it, then you need to first do your homework on which platform is going to benefit you the most. The chances of getting the right designer for you increase when you have a better idea of what you want for your site as far as functionality and what your budget is.
Before you ask what does a web design company usually cost, make sure you have a budget in mind because that will dictate whether or not you can afford one of the more expensive and versatile options or have to go with someone more affordable and common to market your site online.
George Kocher is a data driven leader with experience building and managing high performance sales and marketing teams. George graduated from Cornell University with a degree in Economica and Management. He went on to work In Investment Banking and Private Equity where he was in charge of growth marketing. He now advises companies on growth and SEO.