The positive key to good SEO is said to be a long-term strategy that uses the latest and best practices, however, gets flexible to the change in situation. Let’s find out what the first few days of a 30-day plan looks like to boost your SEO traffic.
Do you know there isn’t any quick fix for good SEO? Well, the Google algorithms used by search engine for ranking websites and pages change constantly. This can go against any possible SEO “hacks” that you want to try out.
Before you decide to begin with any content strategy, it is important to sign up for Google Search Console, Thomas WebTrax and Google Analytics. By signing up for these analytics platforms, you ensure of having complete view of who is visiting your website.
Thomas WebTrax has been made as a lead generation tool that depicts demographic and firmographic data on anonymous users than just website metrics. Hence, using Google Analytics and Thomas WebTrax will optimize your site and continually improve your sales pipeline through generating leads.
It also keeps a track of the buyer throughout the journey from the Thomas Network to your site to when they give you a call
The main reason for an SEO report is to throw light on how organic traffic increases over a certain time. An SEO traffic report shows important stats such as – number of users, engagement rates and page views.
It has been suggested to use SEO reporting tools like SEMrush and Ahrefs. Both of them have free versions, but you should consider the paid version for unlocking more solutions and key data. If you want to know the reason behind the dropping of traffic, then consider getting advice from an SEO Agency London Expert.
According to a reputed SEO Agency London, you need to conduct thorough research for selecting the right keywords that will attract your targeted audience and improve content reach. When choosing the keywords, you should also be aware about the exact purpose of you.
Try to look for transactional keywords in case your main intention is sales or informational keywords if your website is actually providing readers with important information.
When searching for a specific keyword, Google will provide you with a list of the most relevant websites. What you are looking at is what Google calls “snippets,” the title, meta descriptions and URL of each web pages.
Your page title should have an impact on how your webpage ranks and hence, it is necessary to get it done right. It has to be somewhere between 5-60 characters since Google displays a limited amount of characters only in the title. Try to write a title that is read and has at least one keyword.
The meta description will not have any impact on your site ranking directly, but you should not avoid it. This is believed to be an effective marketing tool and a major driver of clicks. You should limit the description to 155 characters, otherwise Google will be cutting off the remaining characters.
Search engines cannot fully interpret the content of the images without having any kind of textual support. So, Alt text is used to describe the images as it enables search engines to understand your image content.
Alt attributes usually work in the three ways:
- They give search engines with necessary information and context relevant to your image
- They describe the image to readers in case the photo do not seem to upload properly
- They can be used by text-to-speech software for those visually impaired
Make sure your attributes are short, clear and have strong keywords.
You must have clicked on a link just to find a 404 (file not found) error. Well, this can really be frustrating for the users and search engines. These 404 errors usually occur due to broken links which are hyperlinks that direct a reader to a non-existent URL.
Broken links are a frustrating problem for the readers and search engines will find 404 errors on your website too. The more errors search engine finds, the less well maintained it considers your page is. Thus, your site ranking will drop down due to this reason. Make it a point to check if your site displays any 404 errors and then redirect faulty URLs to correct URLs through 301 redirects. You may also request other webmasters to fix incorrect links that actually point to your website. You can use these online tools to find 404 errors:
- Google Search Console
- Screaming Frog SEO Spider
- Ahrefs’ Broken Link Checker
Day 7. Consider refreshing your redirects
Redirects are just a part of operating your site that is just unavoidable. But if you are smart, then they won’t hurt your site rankings. Status code 302, which is a temporary redirect, is the most common redirect.
They are generally used during redirecting URLs and server relocations till the new server has been set up.
The problem is that they are usually left permanently, even though you will find unique status code for permanent redirects: 301. Make sure you review your redirects by keeping the 302 redirects only that are temporary and change the remaining to 301s.
Day 8. Standardize URL Structures
URLs are somewhat similar to street signs which means the clearer they are, the more easily you can navigate the streets.
Automatically generated URLs are long strings of numbers and non-letter characters that seem to be hard for humans and search engines to keep their track. Try to implement a simple and descriptive URL naming system that can improve user experience, reduce bounce rates and get more of your web pages indexed.
A uniform URL structure can actually help search engines to crawl through your website quickly. Thus, the faster bots can access all URLs, the more webpages it may go through and index on the limited budget for crawling each website.
Days 9 to 30 —Content curation, internal links and more
According to PACELAB
SEO Consultants in London, Good SEO actually says a lot of things which is part science and part art. Though SEO is a complicated subject, you still do not have any analytical expertise.
Improving SEO is said to be a long-term process of the latest practice implementation, monitoring, refining and tweaking. It is important to consider that regular monitoring is among the major tasks of search engine optimization that enable to react to traffic decline or other occurrences soon.
Thus, by following this 8-day planner guide, you will surely be able to improve SEO traffic of your website and stay on top in the search engines.